From Barcelona website: "for the first time in our more than 107 years of history, our main soccer team will wear an emblem on the front of its shirt. It will not be the brand name of a corporation. It will not be a commercial to promote some kind of business. It will be the logo of "UNICEF". Through UNICEF, we, the people of FC Barcelona, the people of "Barça", are very proud to donate our shirt to the children of the world who are our present, but especially they are our future."