interesting article about the boys behind grand theft auto and the billion dollar computer game industry
"That’s where Donovan and the Housers came in. The Londoners had attitude, style, and what Dan Houser later called a “culturally relevant, detail-obsessed approach” to game-making. They moved their core team to New York and assumed the name Rockstar Games. (The group of coders and designers in Scotland was eventually acquired by Take-Two and renamed Rockstar North.) The name hinted at their ambitions. “We admired record labels, obviously, and clothing companies, which were obsessed with details and with an integrity between design, product, and marketing,” Dan told the Design Museum of London in 2003. Rockstar wouldn’t just sell games — it would sell a lifestyle."